Now available exclusively on Apple's www.itunes.com, you can download Popeye's all-new, theme song from the "Popeye's Voyage: The Quest for Pappy" DVD! The song was modernized by former Devo frontman Mark Mothersbaugh, whose goal was to create a sound like "Devo meets Beck meets Outkast meets Popeye."
WEB PICK:
Visit Popeye at his new port of call — www.popeye.com! The all-new, Popeye Website is the place to go for the latest and most relevant information
about the Popeye franchise, including news about promotional partnerships, special events, new products and other marketing initiatives.
EVENT: On Nov. 19, Popeye, Olive Oyl and Swee'pea rang the closing bell at the New York Mercantile Exchange in honor of National Adoption Month and to celebrate Popeye's official adoption of Swee'pea.
PARTNERSHIPS: King Features partnered with iVillage.com, the No. 1 women's online community site, to drive viewership of "Popeye's Voyage: The Quest for Pappy." This partnership helped create significant Popeye brand awareness among more than 8.3 million of iVillage's registered subscribers.
SWEEPSTAKES: Popeye teamed up with Universal Orlando® Resorts Islands of Adventure to offer his fans a vacation from the ordinary at one of America's most exciting theme parks. The Grand Prize included round-trip airfare, hotel accommodations, ground transportation, four 3-day theme park entrance tickets, a meet-and-greet with Popeye and a VIP tour with escort.
PREMIERE: On Dec. 17, employees of King Features gathered with their loved ones at Opia in Manhattan for the TV premiere of "Popeye's Voyage: The Quest for Pappy" on FOX. Voice-over veteran Billy West provided some lively entertainment with his singing and wickedly funny character impersonations
